Experience & Skills

Sep 2024-Nov 2025

Product Designer

Amealio · Pune, India

• Revamped the brand identity by redesigning the logo, color palette, and visual language, creating a more cohesive brand system used across 100% of merchant- and admin-facing touchpoints.
• Built the design system from scratch, defining reusable components, typography, colors, and interaction patterns, reducing design inconsistencies and improving design-to-development handoff efficiency by ~30%.
• Conducted user and merchant research through interviews and usability discussions, synthesizing insights from 10+ stakeholders to identify key usability and operational pain points.
• Structured the information architecture for merchant and admin platforms, simplifying complex workflows and reducing the average number of steps per core task by ~25–30%.
• Designed critical merchant and admin flows, including tracking and operational journeys, improving task clarity and reducing user errors in internal testing.
• Created WhatsApp and email notification templates for updates, reminders, and alerts, contributing to improved communication consistency and faster merchant response times.
• Designed abandoned cart recovery flows, helping support higher conversion and re-engagement rates by addressing key drop-off points in the user journey.
• Designed AI chatbot interfaces and defined conversation logic, including fallback scenarios and basic personalization, improving first-level query resolution and reducing dependency on manual support.
• Collaborated closely with cross-functional teams including developers, product managers, and marketing, delivering

June 24 - September 2024

UX Intern

HDFC Bank · Mumbai, India

• Conducted user research and journey mapping to identify pain points in internal banking tools and customer-facing workflows.
• Analyzed complex, regulation-heavy processes to simplify flows while maintaining compliance and accuracy.
• Created wireframes and interaction flows focused on reducing errors, cognitive load, and task completion time.
• Worked on enterprise-scale UX problems, gaining exposure to real-world banking systems and operational realities.

Feb 25 - April 2025

UX Designer - Freelance

Swastha App · Remote

• Structured task-based journeys to help users easily discover doctors, select services, and complete bookings
• Collaborated directly with the client, translating requirements into usable, production-ready designs
• Delivered wireframes, UI screens, and handoff assets for development

June 2022 — December 2022

Junior Architect

Archion Design · Pune, India

• Conducted user and site analysis to understand context, constraints, and real-world usage patterns
• Translated requirements into structured layouts, flows, and spatial hierarchies, strengthening skills in information architecture and systems thinking
• Collaborated with senior architects and consultants, working within technical, regulatory, and real-world constraints
• Prepared drawings and documentation with a strong focus on clarity, usability, and accuracy